CrossFit box
WODs all day long, strict capacities and a loyal community: Brimly handles bookings, check-in and the numbers, so you can stay on the floor with your athletes.
Schedule your recurring WODs in a few clicks, with a capacity and a coach for every slot.
Capacity respected and an automatic waitlist: a freed-up spot goes to the first person on the list, with no messages in the group chat.
Check-in per session and attendance rate per athlete: spot the members who pay but don't come, and win them back with a campaign.
An attendance list for every WOD: one tap per athlete, and the attendance rate is calculated automatically.
Message members who've been inactive for 30 days or those who are running low on credits.
Each coach sees their time slots, who's booked in and a summary of their hours with estimated pay.
See which slots fill up and which are worth merging, and keep track of monthly revenue.
Evening slots fill up fast. When an athlete cancels, the first person on the waitlist takes the spot automatically and is notified. A reminder goes out the day before to everyone booked: fewer forgotten sessions, fewer wasted spots. The cancellation window is set class by class, so you can make it stricter on your busiest slots.
A box often sells an unlimited membership alongside “2 or 3 sessions a week” plans. In Brimly, a membership can be capped at a number of sessions per week and charged monthly by card or SEPA Direct Debit, with or without a commitment. Committed members can open their bookings earlier than everyone else. For athletes passing through, a drop-in session is paid at the moment of booking.
An athlete who trains every Monday at 7am ticks “Also book every Monday at 07:00” on their first booking: their spots are booked as sessions open, using their plan, and they untick the weeks when they're away. Your morning slots fill up without any chasing.
Each coach has their own space: their slots, who's booked, check-in. A coach who can't make a session requests cover from their app, and you assign another coach. Pay is calculated per hour or per session based on the number of athletes booked; the monthly total is shown to you and to the coach.
Beginners often hesitate before walking into a box. Open a free trial session on your beginner slots: they book with their name and email, no password, and appear with a “Trial” badge on the attendance list, so the coach can spot them during the warm-up. After that, an introductory offer (three sessions at a reduced price, for example) can be limited to one purchase per person.
A box grows by word of mouth. Turn on referrals in Settings → Bookings: each athlete finds a “Refer a friend” link in My account. A friend who signs up with this link gets a free session, and the referrer gets theirs at the friend's first paid purchase. A plan can offer other rewards: a discount for the friend, a voucher for the referrer.
T-shirts, hoodies, sports bras and water bottles with your logo: each item is printed on demand by Printful and shipped to the athlete. Nothing to stock or pay for upfront; you set the price and keep the margin. Your own products can be sold in the shop too, with their own stock and collection at the box.
Athletes book from the Brimly app (iPhone and Android), from your booking page or from your website: the timetable shows your logo and colour. They find their bookings, their plan and their remaining sessions there, and get the reminder the day before.
Yes, every time slot has its own capacity. Once it's full, anyone else goes on the waitlist and is moved in automatically if a spot frees up.
The CRM shows each member's last booking and attendance rate, and the “inactive 30 days” segment lets you message them all in a single campaign.
Yes, if you turn the option on: they tick “Bring a friend” when booking, the spot is in the friend's name and paid with the athlete's plan, and the friend receives their confirmation by email.
Enter the dates in “Holidays & closures”: sessions in that period are cancelled with a message, credits are refunded and recurring classes aren't recreated on those dates.
Yes, with no limit. Each coach has their own space with their time slots, check-in, cover requests and a summary of hours for the month.
Yes. Brimly handles bookings, plans, check-in and coach pay for any box, affiliated or not. WOD programming and scores stay in the tool you already use: Brimly doesn't manage them.
€29 a month per box, all included: bookings, plans, app, coach space, campaigns and Copilot, with no limit on athletes. No commission on your sales: only Stripe's fees apply. The first month is free, with no card needed to start.
Included in the €29/month, with no commission on your sales.
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